The 2018 World Culture and Tourism Forum

The 2018 World Culture and Tourism Forum

2018/10/09 09:00~2018/10/10 16:00

陕西西安

12006views 587participants

  Registration
中文 English
    1094
  • Home
  • Introduction
  • Agenda
  • Venue and Service
  • Register

图片轮播

更多 
上一张 下一张

融汇思想,共筑未来

更多 

Think Together for Our Future

 

The 2018 World Culture and Tourism Forum will focus on the theme “Think Together for Our Future”. As China's tourism market continues to grow rapidly, the global tourism industry is becoming increasingly open, and the thinking and the culture of the East and the West are converging and blending together. How should the industry build on the present for the future? What world view should the tourism sector adopt to build a future with a global perspective and an inclusive mindset?

 

Heightened interest is apparent in cultural tourism, destination and attraction marketing, homestay businesses and building tourist towns. How should cultural tourism products be updated as consumers are going up-market? What global wisdom can be applied to tourist attraction and destination marketing? How should homestay and tourist towns be integrated into destinations to forge greater appeal?

 

Xi’an is a birthplace of Chinese civilization and one of four ancient capitals of the world. It was the capital of China for 13 dynasties and the east end of the Silk Road trading route. Blessed with profound cultural heritage and a considerable scale of cultural tourism resources, Xi’an is attracting tourists with a renewed presentation of Ming Great Wall and Terracotta Warriors, as cultural tourism thrives. With the “One Belt, One Road” project and the trend of globalization, how can Xi'an write a new chapter into its history?

专题论坛

更多 
Culture and Tourism Trends

Culture and Tourism Trends

How should products be upgraded to serve evolving customers? How to rebuild tourist cities with cultural creativity?Today, China's tourism market continues to grow, and the global tourism industry is becoming increasingly open. As cultural tourism is driving the development of the travel sector in the new era, how should products be upgraded to serve evolving customers? How to rebuild tourist cities with cultural creativity?Culture and Tourism Trends Workshop Main Forum(Jingjiang Ballroom, 1st Floor) Agenda:14:00-14:25 Keynote: Linking Cultural Tourism Between the East and the West 14:25-14:50 Keynote: International Tourism Cities Development Driven by Emerging Technologies 14:50-15:10 Munch, Meet and Mingle 15:10-15:35 Keynote: Synergy of Silk Road Tourism and Global Tourism Cities 15:35-16:20 Panel: The Sustainable Development of Cultural Tourism 
Millennial Destination Marketing

Millennial Destination Marketing

How should tourist destinations and attractions modify their marketing strategies to keep up?Travelers born in the 1980s, 1990s and 2000s are becoming major driving forces of the travel industry, and the mobile internet sector is undergoing rapid development and upgrades. As technological applications like AI, VR, AR and big data continue to fuel the growth of the industry, how should tourist destinations and attractions modify their marketing strategies to keep up?Millennial Destination Marketing WorkshopWorkshop 1(Jingjiang Ballroom, 1st Floor)Agenda:09:00-09:25 Keynote: Brand Effect of Entertainment Marketing of Tourist Attractions 09:25-09:50 Keynote: The Science and Art of Ctrip’s Destination Marketing 09:50-10:15 Keynote: How Destinations Improve Services with Consumer Big Data 10:15-10:35 Munch, Meet and Mingle 10:35-11:00 Keynote: Approaches for Destinations & Attractions to Engage Customers on Social Media 11:00-11:45 Panel: New Digital Marketing for Tourist Destinations and Attractions 14:00-14:25 Keynote: Connecting Destination Branding and Product Marketing 14:25-14:50 Keynote: Building Iconic Tourist Destinations 14:50-15:15 Keynote: Destination Marketing Innovation and Aspiration for Inbound Tourism 15:15-15:40 Keynote: Traffic Management and Big Data Analysis of Destinations and Attractions 15:40-16:00 Munch, Meet and Mingle 16:00-16:25 Keynote: How Smart Tourism Drives the Development of Tourist Destinations?16:25-17:10 Panel: How Destinations and Attractions Optimize Experience and Efficiency with Tech Innovations 
Xi'an's International Tourism (1)

Xi'an's International Tourism (1)

How will Xi'an bank on the “One Belt, One Road” initiative to renew its history in the context of globalization?Cultural tourism is booming, and Xi'an city is attracting tourists with news means of presenting the Ming Great Wall and Terracotta Warriors. As the capital of China for 13 ancient dynasties and the eastern starting point of the ancient Silk Road, how will Xi'an bank on the “One Belt, One Road” initiative to renew its history in the context of globalization?Xi'an's International Tourism Development Workshop (AM)Workshop 2(Ballroom, 5th Floor) Agenda:09:00-09:20 Data Release of China's Accommodation Industry 09:20-09:40 The Rise and Development of China's Hotel Management Brands 09:40-10:15 Panel: The Unique Position of Xi’an in the Transformation of Global Hospitality 10:15-10:30 Ranking List of The Accommodation Industry 10:30-10:35 The Xi'an Declaration of China's Accommodation Industry 10:35-10:50 Munch, Meet and Mingle 10:50-11:35 Panel: Embarking on a New Journey – The Civil Aviation Market of Xi’an 11:35-11:50 Xi'an Citypass Release 
Xi'an's International Tourism (2)

Xi'an's International Tourism (2)

How should they explore their unique features and provide diversified products with available resources to eliminate such shortcomings?The homestay business is gaining increasing traction with tourist towns springing up nationwide. However, attraction towns backed by cultural tourism companies are becoming more and more homogeneous, as are B&Bs. How should they explore their unique features and provide diversified products with available resources to eliminate such shortcomings?Xi'an's International Tourism Development Workshop (PM)Workshop 2(Ballroom, 5th Floor)Agenda:14:00-14:25 Keynote: Report on China's B&B Industry Development 14:25-14:50 Keynote: Sharing Accommodation – A World of Diversified Experiences 14:50-15:35 Keynote: B&B Development Trends and Investment Strategies 15:35-15:55 Munch, Meet and Mingle 15:55-16:20 Keynote: Building Cultural Backyards with Ancient Cities, Towns and Villages16:20-17:05 Keynote: How to Avoid Homogenization of Tourist Towns
我要报名 Log in to recover your ticket
显示分享

Share with friends

https://event.3188.la/1412929830
Share with friends by scan the QR code above.
More

自定义页脚(底部信息)

更多 

    About the Forum

The theme of the forum is “Think Together for Our Future”, featuring discussions on cultural tourism, destination & attraction marketing, homestay business and tourist towns, and building Xi'an into a world-renowned tourist city. The ultimate goal is to understand the status quo and look into the future, and to embrace global tourism insights from across the world.

 

Registration

Jane

0086 20-2882 9716

 event@traveldaily.cn

Sponsorship

Echo

0086 20-2882 9757

echo@traveldaily.cn

Speech

Echo

0086 20-2882 9757 

echo@traveldaily.cn

Media

Eason

0086 21-34064880

yicenliu@Ctrip.com

图片预览

图片展示