第二届NHNE营养保健食品国际高峰论坛——跨境电商新常态的机遇和挑战

2019/05/13 09:30~2019/05/13 17:00

上海市上海市青浦区

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第二届NHNE营养保健食品国际高峰论坛

                   ——跨境电商新常态的机遇和挑战

 

NHNE'S second Forum on China's Opportunities and Challenges of The New Normal of Cross-border E-commerce


长期以来营养保健品作为跨境电商的主要交易商品之一。然而,由于保健品的商品属性具有特殊性,海外品牌一方面收获巨大的经济利益,另一方面却陷入准入困境。

Nutrition and health products, for a long time, is the major trading commodity in cross-border e-commerce. However, due to the particularity of the commodity attributes of health products, overseas brands gain a huge economic benefit, but someone of foreign brands fall into the dilemma of market access.


2018年进博会召开,国家顶层设计释放出强大的扩大进口信号;2019年1月1日《电商法》正式实施,以往的“灰色地带”被纳入监管,预示着跨境电子商务市场朝着更规范的方向发展。有专家预测此举将会降低代购的利润空间和竞争优势,同时也促进代购行业向正规化专业化转型,海外品牌在跨境渠道面临新的挑战和机遇。海外品牌该如何寻求渠道合作?未入局的企业如何布局?

The convening of the China International Import Expo 2018 shows a strong signal to expand import from the top-level design.  On January 1, 2019, E-commerce Law was formally implemented, and the previous "grey zone" was brought under regulation, which indicates that cross-border e-commerce market is developing towards a more standardized direction. Some experts predict that this move will reduce the profit margin and competitive advantage of DAIGOU(purchasing agent), and also promote the transformation of the industry to standardization and specialization. Overseas brands are faced with new challenges and opportunities in cross-border channels. How should overseas brands seek channel cooperation? How should enterprises not in the industry make overall arrangement?


大幕重启,谁能擎帆逐浪?我们拭目以待!

With the curtain goes up, who will get a great success in Chinese Markth? Let's wait and see.


论坛时间:2019年5月13日 10:00-17:00

论坛地点:国家会展中心(上海)502会议室

主办单位:国药励展

参会费用:品牌商,代理商,终端商,投融资机构等免费参会,其他需收费1000元/人


会议活动咨询与报名:

田野:010-84556504

许峰:010-84556550


9:30-10:00

签到 Registration

10:00-10:10

主办方致辞 Speech by organizer

10:10-10:40

中国进口食品监管体系简介

Introduction to China's food import supervision system

发言嘉宾:张路,中食安信(北京)信息咨询有限公司食品法规部经理

Speaker: Zhang Lu, Manager of Food Regulation Department of Antion (Beijing) Information Consulting Co. Ltd.

10:40-11:10

电商新政对海外保健品渠道布局的影响

Influence of New Cross-Border E-commerce Policies on Overseas Brand Channel Layout

发言嘉宾:王尧,科园信海(北京)医疗用品贸易有限公司大健康事业部高级经理

Speaker:Wang Yao,Senior manager of Health Department,Keyuan xinhai (Beijing) medical supplies trading co., LTD

11:10-11:40

膳食补充剂在电商时代的发展和挑战

The development and challenge of dietary supplements in the era of e-commerce

发言嘉宾:Peter Osborne (欧必得),BLACKMORES澳佳宝亚洲总部董事长

Speaker:Peter Osborne,Managing Director Asia for BLACKMORES Limited

11:40-12:00

进口贸易中健康食品操作机会和渠道分析

Trade Opportunities of Importing the Overseas Health Food

发言嘉宾:金佳,北京奥利金商贸有限公司总经理

Speaker:Oliver Jin,Managing Director of Beijing Olijin Trading Co.,Ltd.

12:00-13:30

午休
Break

13:30-14:00

国民健康跨境消费趋势洞察

Research on the Consumption Trend of Cross-border E-commerce

发言嘉宾:李湘,CBNData首席商业分析师

Speaker: Li Xiang, Chief Business Analyst of CBNData

14:00-14:30

全球购保健品海淘市场

The global health products market overseas online shopping

发言嘉宾:图先,全球购品牌及供应链负责人

Speaker: Tu Xian, Brand Director of global.taobao.com

14:30-15:00

国际生活方式的打造

International lifestyle building

发言嘉宾:贾梦,苏宁国际集团总部办主任、战略管理部总监

Speaker:Jia Meng,Suning international group headquarters office director, director of strategic management department

15:00-15:20

新机遇 新挑战 新未来

New opportunities, New Challenges and New Future

发言嘉宾:刘笛 美深(武汉)贸易有限公司(健美生) 副总经理

Speaker: Liu Di, Vice General Manager of Meishen (Wuhan) Trading Co., Ltd.

15:30-16:00

全球营养保健品趋势暨创新产品TOP20发布

Global Health Product Trend and Release of TOP20 Innovative Products

地点:5.2展馆星光舞台

Venue: Main stage, Hall 5.2

16:00-17:00

Happy Hour国际酒会(定邀,凭邀请函)

Happy Hour International Reception (By invitation only)

地点:5.2展馆星光舞台

Venue: Main stage, Hall 5.2

*会议内容若有调整,以现场公示为准!

The agenda of the conference and activity is being updated. The public notice on the spot shall prevail!

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